Havenhaus - Felt Baskets
The Challenge
In the competitive home organization space, it’s not enough to show a box, you need to sell a lifestyle. Our goal was to highlight both the practicality and warmth of these foldable felt baskets while making them feel like a natural, stylish part of modern family homes. The challenge was to showcase their functionality, versatility, and sturdiness; all within a cozy, relatable visual framework.
Our Approach
We developed a visual concept that blends product clarity with lifestyle emotion. Our focus was on demonstrating real-life use, from tidy living spaces to playful family moments; all while reinforcing quality, stability, and ease of storage. The consistent use of color, composition, and human interaction turns basic storage into something people want to live with.
Our Visuals
-
Hero Image: Clear product overview with multiple color options and packaging message (Set of 2) for instant clarity
-
Lifestyle Highlights: Cozy living spaces and real family scenes (including children and pets) to evoke emotional warmth
-
Feature Visuals: Benefit-focused panels showing capacity, stability, eco-friendly felt, and elegant appearance
-
Foldability in Action: Step-by-step fold-and-store visuals demonstrating space-saving appeal and ease of use
-
Size/Use Context: Woman holding a basket with clear scale and placement, connecting product dimensions with daily use
-
Differentiator Panel: Clean comparison table showing why Havenhaus baskets outperform typical alternatives (Kallax fit, weight load, easy care)
-
Ironing Detail: Smart close-up showing how to remove folds with an iron, reinforcing quality and thoughtfulness in design
