Kroneberg - CDL Chlorine Dioxide Solution
The Challenge
Chlorine dioxide (CDL) is often misunderstood or associated with skepticism due to its niche use and sensitivity around chemical-based applications. The challenge was to communicate credibility, purity, and everyday use while maintaining strong compliance with EU biocide regulations, and still appealing to health-conscious and hygiene-focused customers.
Our Approach
We created a modern, trustworthy visual identity that combines scientific credibility with emotional clarity. Through transparent labeling, certification icons, and relatable everyday scenes, the visuals highlight safety, premium sourcing, and wide usability, while positioning the brand as a long-established, medically-conscious expert.
Our Visuals
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Hero Images (2):
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Premium product lineup with pipette and spray bottle, medical-grade look, and bold German origin icon
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Clean, minimal flat-lay on ice and natural stone, reinforcing filtration purity and product cooling/stability
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Regulatory Panel: Emphasizes DIN-tested certification, <0.3% concentration, and EU biocide compliance using lab seals and clear typography
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Use Case Highlights: Explains cleaning of surfaces, air, water storage, and travel hygiene in a clear checklist layout
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Lifestyle Integration: Smiling woman + iconography showing safe water purification, silver/copper-free formula, and no residues
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Travel-Friendly: Visuals showing family and pets, plus secure Teflon medical seal for portability and peace of mind
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German Trust Visual: Red-and-gold seal of quality, “Graf von Kronenberg Group” heritage, and patented process claim for long-standing reliability
